So at some stage they're going to have to get realistic about the cost of this thing and set a compelling pricing structure. If I had to renew right now I would not be paying £15 per month or whatever GPU costs. The removal of Gold may nudge that up further if you can't stack months ahead of a conversion, but my point is they're going to need to set a compelling price that people are willing to pay for at some point. Obviously they know that's too low, hence why they've just adjusted the conversion ratios, but even now they're selling GPU at £4.60 per month. My latest three year renewal last month amounted to around £3 per month, through to mid-2026. Right now they're knowingly allowing people to buy-in for multiple years at low costs. This is a frustrating process to observe because they need to restructure the whole service at some point.
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